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Brady, M. K. and J. J. Cronin Jr. (2001), Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach, Journal of Marketing, 65 (July), 34-49 Article

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Brady, M. K. and J. J. Cronin Jr. (2001), Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach, Journal of Marketing, 65 (July), 34-49
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BMAN31312 Services Marketing
Section:
Lecture 4: Service Quality
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The validity of the SERVQUAL and SERVPERF scal...
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Services marketing: integrating customer focus...

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